Welcome to Fleck
Fleck was created for the moments that get missed. The ones where your mind is racing, your to-do list is growing, and you can't quite hear yourself think.
This is a space to slow down. To get the thoughts out of your head and onto paper. To reflect, reset, and reconnect, one line at a time.
Why Fleck exists
Journaling isn’t just a wellness trend—it can be a lifeline. In seasons of stress, overwhelm, or change, writing offers a way to process what’s going on inside, even when everything outside feels like too much.
It’s also a powerful practice for everyday life—a way to slow down, notice what matters, and stay connected to what you really want, not what society tells you to chase.
But when you’re exhausted or time-poor, knowing where to start can feel impossible.
Fleck is here to make that first step easier.
These tools are designed to gently guide you back to yourself—without pressure or perfection. Just honest prompts and a little space to think, feel, and breathe.
A bit about me
I’m Anna—mum, writer, editor, lifelong journaler, and founder of Fleck.
For almost a decade, I worked at Urban List, helping tell the stories of inspiring people, places, and ideas. After having my second baby, I found myself searching for a different kind of story—my own.
But my daughter didn’t sleep for more than an hour at a time, and life became a blur of sleepless nights, toddler chaos, and a mind that wouldn’t stop racing. The things I used to rely on to feel like me slipped through the cracks.
Eventually, I discovered journal prompts. It wasn’t much, but it felt almost like a form of therapy. A few minutes of writing gave me something back: perspective, calm, sometimes even clarity.
Today, Fleck is built around the belief that journaling can be as grounding as breathwork, as accessible as a walk, and as healing as a deep conversation—with yourself.
Small and made with heart
Fleck began at my kitchen table in Fremantle, Western Australia, in stolen moments between nappy changes, feeds, and the kind of chaos you only experience with two young kids.
I check every email, write every post and pack every order with care. It’s a small business made with a lot of heart, and a reminder that beautiful things can grow from messy beginnings.
Who is Fleck for?
Fleck is for the people with a hundred tabs open—in their minds and on their screens. The ones who want to be more present but can’t find the time. The ones who do everything for everyone else and forget what fills them up.
It’s for the overthinkers, the list-makers, the late-night scrollers. The ones who know there’s more to life than keeping up, and who want to start living on their own terms.
Fleck exists to help you pause long enough to ask: What do I actually want? Because the world might be a little softer if more of us did.